The digital journey is long and other channels play an important role in driving users to search. Microsoft Advertising Insights looked at the cross-channel influence of search within the Retail category to provide learnings and opportunities for clients.
Some key findings include:
- Online shoppers respond well to TV ads in a measurable way on search
- Other channels play an important role in driving shoppers to paid search
- Users engage with both the Microsoft Audience Network and search throughout their journey across the Microsoft Network
Download the PDF to read more about cross-channel marketing in Retail to improve your marketing strategy.