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Cross-channel marketing solutions for retailers

December 2020

The digital journey is long and other channels play an important role in driving users to search. Microsoft Advertising Insights looked at the cross-channel influence of search within the Retail category to provide learnings and opportunities for clients.

Some key findings include:

  • Online shoppers respond well to TV ads in a measurable way on search
  • Other channels play an important role in driving shoppers to paid search
  • Users engage with both the Microsoft Audience Network and search throughout their journey across the Microsoft Network

Download the PDF to read more about cross-channel marketing in Retail to improve your marketing strategy.

 Download the insights