Regulations and consumer demand will change how brands use data to engage with audiences, and first party data-usage will be crucial in coming times as privacy concerns continue to grow. Microsoft audience intelligence uses first-party data to identify consumer intent and drive performance across the network, in a compliant manner.
Microsoft Advertising Insights sought to determine if Audience Ads in native environments drive a lift in engagement, specifically related to Technology and Telecommunication advertisers. Upon researching, we discovered that users exposed to both Microsoft Search ads and Microsoft Audience Ads were more likely to visit and convert on a Technology & Telecommunications advertiser’s website compared to those who were exposed to search only. Strategies including the use of Similar Audiences or In-market Audiences performed the best across all stages of the marketing funnel.
To learn more about how you can use the Microsoft Audience Network to maximise performance for your Technology and Telecommunication clients, download our insights today.