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Domestic Travel in an age of recovery

December 2020

Australians and their attitude towards travel has been steadily improving over the recent months as the sentiment towards travel improves and many people are searching for their next holiday. Microsoft Advertising Insights studied Travel trends within Australia on the Microsoft Search Network to provide the best recommendations for your campaign.

We have seen that Travel on the Microsoft Search Network is showing positive signs of recovery with high intent for domestic travel, mainly intrastate with steady growth in interstate. We also observed that international advertisers are also taking advantage of demand with local Australian brands advertising less.

Download the PDF to read more about the many Microsoft Advertising features that you can leverage to assist in re-engaging with your customers in the current evolving market and the upcoming summer holiday season.