Billions of people search the web every day. Search engine marketing (SEM for short) is how you can get your ads in front of these future customers where it counts: in premium spots on the first page of search results. You set your own budget and are charged only when your ad is clicked. This makes SEM an affordable way to reach more customers for businesses of all sizes — including yours.
Since you are busy running your business, the Microsoft Advertising Network helps you efficiently create, launch and manage your SEM ad campaign on the Microsoft Search Network.
Since you are busy running your business, the Microsoft Advertising Network helps you efficiently create, launch and manage your SEM ad campaign on the Microsoft Search Network. With Microsoft Advertising, you can reach millions of unique desktop searchers in Australia.
What is search engine marketing?
If you’ve seen ads appear at the top or right of search engines, then you already know what SEM is. When your ads display in these optimal, highly visible positions, your business can have an edge over your competition. Plus, most searchers only click on the first few results, which gives these premium ad spots a visual advantage to catch the attention of your future customers.
Here's how it works:
- People search online for a product or service
They enter search terms (called keywords) into search engines like Bing.
- These searchers then find your ad
If the keywords in your ad match a search, your ad appears next to or above search results on Bing.
- Customers reach out to you
You can configure your ad so that people have the option to call you, visit your website, or go right to your door.
Check out the SEM glossary to learn some of the most commonly used terms in search engine marketing.