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POSTS TAGGED WITH "ad copy"

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Introducing asset performance ratings for Responsive Search Ads

With Responsive Search Ads (RSA), your feedback has been clear: RSA delivers, saving time and increasing ROI. Asset performance ratings make RSA even more powerful, helping you understand which headlines and descriptions are working best for your business.

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Dynamic search ads now available in new markets

Dynamic search ads (DSA) is one of the most powerful tools Microsoft Advertising offers to help drive growth for your business. DSA is now available for all advertisers in Italy, Netherlands, Sweden, Switzerland, Austria, Ireland, Belgium and New Zealand.

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Editor updates: Recommendations and campaign-level associations

New capabilities in Microsoft Advertising Editor are here! Find out how to achieve the goal of making bulk campaign management even easier, and learn new ways to optimise your campaign performance.

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Strategies for unprecedented times

These are unprecedented times. There are no playbooks for what to do next, but what’s certain is that consumer behavior is shifting, and we need to adjust our methods. Here are a few strategies, with a fresh approach that reflects the “new normal.”

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Deliver more relevant ads with IF functions

We’re excited to announce the global availability of IF functions for all our advertisers. With IF functions, you can customise a single expanded text ad with messages based on your customer’s device or a specific audience segment.

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