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Congratulations to our Microsoft Advertising Global Partner Award Winners!

In honor of the partners who lean in, invest and collaborate to make Microsoft Advertising successful, we’re delighted to announce the winners of this year’s Microsoft Advertising Global Partner Awards. The awards were announced during Microsoft Advertising Elevate on 21 April 2021, the annual global partner summit exclusively for Elite and Select partners. The caliber of nominations this year was outstanding, and we’re truly inspired by our partners' innovation, drive, and adaptability during the year 2020.

The Microsoft Advertising Global Partner Awards recognise and reward the outstanding, creative, and passionate work of our valued agency, channel, technology, and search supply partners working with Microsoft Advertising. The finalists for the Global Awards were selected from our regional winners from the Americas, EMEA, and APAC that were announced during a reimagined virtual ceremony on 25 February 2021.

We offer our huge congratulations to the winners and finalists and want to thank everyone who took part in these awards. To see all the winners share their stories, please visit the complete Microsoft Advertising Partner Awards YouTube Playlist.

Global Agency Partner of the Year – Mindshare USA

Awarded to the agency partner who has shown excellence in partnership with Microsoft Advertising across the board.


  • i-Cherry (BR)
  • Impression (UK)
  • Klick Health (CA)
  • Sparro (AU)

Global Channel Partner of the Year – Smarketer

Awarded to the channel partner who has shown excellence in partnership with Microsoft Advertising across the board.


  • AiiMS Group (AU)
  • White Shark Media (US)

Global Supply Partner of the Year – DuckDuckGo

Awarded to the search supply partner who has shown excellence in partnership with Microsoft Advertising across the board.

Global Inclusive Culture & Marketing Award – Dentsu International

Awarded to the partner who demonstrates the strongest commitment to inclusive practices both culturally within their company and in driving the messaging and importance of developing inclusive marketing campaigns with their clients.


  • NMPi by Incubeta (UK)
  • Sparro (AU)

Global Client Partnership of the Year – Horizon Media

Awarded to a client and partner who have shown excellence in their digital advertising campaigns. This new award takes into consideration revenue, feature adoption and overall collaboration in areas such as marketing, thought leadership and insights.


  • Fosby (NL)
  • Performics Mercerbell (AU)

Global Rising Star of the Year – Adzooma

Awarded to a Select partner that has demonstrated the most accelerated focus this past year with Microsoft Advertising.


  • Dealer Inspire (US)
  • Dynamic Creative (AU)

Congratulations to all the winners! We look forward to announcing details about our 2021 Partner Awards later this year.