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Announcing the launch of Bing Ads fans. Fans can sign up to get key info for greater insight into Bing Ads with opportunities to improve product features and solve problems. Fans will be eligible for some Bing Ads exclusives as recognition for our highly engaged advocates.
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There are two fundamental changes to the role of the CMO in the time of digital transformation – ownership of the entire customer experience journey and, the need to harness data insight invaluable to the wider business. CMOs are stepping up to lead through a time of transformation in redefining customer experience and search intelligence is empowering them in their quest.
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We are providing an update on Standard text ads and best practices for Expanded Text Ads. We are planning to end support for adding and editing standard text ads on July 31. At that point, advertisers can view, but no longer able to create new standard text ads or edit current standard text ads. It is important to note that standard text ads will continue to be served alongside Expanded Text Ads.
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What is SEM? How do I optimise my website to be search engine friendly? What do I need to promote myself to consumers searching online? Most small businesses will ponder over these questions when beginning their search advertising journey. This article answers those questions and serves as a guide to provide you with a deeper understanding of search advertising.
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We ask Cortana about the weather. We request Alexa to turn on the lights. Over 500M people use a digital assistant of some kind. The advent of digital assistants is upon us and will once again require us to rethink everything we know about digital marketing.
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