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Microsoft Advertising Blog

Adam Goodman

Regional Marketing Lead, APAC, Microsoft Advertising

BLOG POSTS BY Adam Goodman

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Selfie of male and female friends in outdoor park. Both are smiling and looking at camera. The man is making a thumbs up sign on left hand, with his right arm extended toward camera.

How Australian brands can reach new audiences

Marketers today understand they need to be fast and adapt to change to compete effectively and reach new audiences. To help you take advantage of the features, tools, support, and resources at Microsoft Advertising, we’ve created an easy-to-use brochure.

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Woman holding a mug with laptop on dining room table with an HP Elite Dragonfly

Reaching new audiences by importing your Google Ads campaigns

With Google Import, save time by directly importing your Google Ads accounts, campaigns, and keywords into Microsoft Advertising to extend your reach on the Microsoft Search Network. Automate the imports to mirror changes in your Google Ads account automatically.

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Give with Bing: A new way to support the causes you care about

Today we’re excited to announce that Give with Bing is now live in Australia! Give with Bing lets Microsoft Rewards users earn and donate points to causes they care about every time they search.

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How consumer intent continues to shift across the globe

No matter which vertical we consider: the COVID-19 crisis continues to impact global consumer behaviour in a multitude of ways. Get our consumer search trends report to catch up on the latest research, to help your business respond, recover and reimagine.

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Planning for recovery and future opportunities for small businesses

We’re here to help small and mid-sized businesses plot a course for surviving and thriving in a post-pandemic world. Get the latest digital marketing insights and strategies on how to pivot your business for success throughout the crisis and beyond.

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