​​​Performance Max Optimized: Smarter Signals, Bolder Structures, More Customers​​

September 16, 2026

Getting a campaign live is just the beginning. In this workshop on September 16, 2026, Monica Orsino will share proven optimization strategies that help partners maximize performance through smarter signals, advanced campaign structures, and customer acquisition best practices.

Using examples from Finance, Travel, and Automotive advertisers, you'll learn how to unlock new growth opportunities, drive incremental impact, and demonstrate value using capabilities unique to Microsoft Advertising.

Key takeaways:

• Optimize Performance Max campaigns for stronger post-launch performance
• Use audience signals and search themes more effectively
• Test advanced campaign structures that drive better results
• Grow new customer acquisition without sacrificing scale
• Prove incremental business impact to your clients
• Leverage Microsoft-specific capabilities unavailable on other platforms