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The digital advertiser's guide to privacy maturity

March 01, 2022
A man wearing a vest smiles and looks into the distance.

With the deprecation of third-party cookies and new mobile ID protection protocols impacting everyone, now is the time to improve your data practices. To help you, we’ve created “The Digital Advertiser’s Guide to Privacy Maturity.” This new booklet shows you how to gauge your organization across four levels of digital maturity in three focused areas.

What’s clear is that first-party data will lead the way. Your relationships with customers and your ability to communicate with them transparently and in a personalized and meaningful way will enable better marketing and advertising in the future.

These three focus areas will evolve your data privacy maturity:

  • First-party data
  • Data management
  • Partners and publishers

For more detailed information on this topic, please download the booklet now.

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