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Insight

Prepare your campaigns with Camping & RV trends

March 31, 2022
View of a canyon’s steep red cliffs.

With summer quickly approaching, travelers are gearing up for more outdoor experiences. 18% of American travelers plan to go camping or glamping in 2022,1 and searches for Camping and RVs are up 63% compared to pre-pandemic.2

Last year, searches for Camping and RVs peaked in late June and began to decline after the Fourth of July. When planning your campaigns, prepare for an increased demand for more luxurious outdoor experiences alongside traditional campground searches; searches for cabins, yurts, glamping, and chalets are up 26% year-over-year.3 Surveys also indicate that road trips are here to stay as a pandemic-proof travel option, with 83% of respondents saying they would vacation via RV or campervan if there are COVID surges in 2022.4

For additional industry trends, top-performing keywords, and recommendations to maximize your spend, download the full insights.

[1] Travel in 2022: A Look Ahead (tripadvisor.com).
[2] Microsoft internal data, January ’19- February ‘22.
[3] Microsoft internal data, May ’19-May ’21.
[4] Outdoorsy’s 2022 RV Travel Trends Report | Outdoorsy.com.

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