Case study
Vanden Borre
The goal
Vanden Borre is a trusted retail name in Belgian electronics, looking to strengthen it's digital presence in an increasingly competitive online market. With bilingual audiences across French- and Dutch-speaking regions, the brand set out to connect more efficiently with shoppers throughout fluctuating tech-buying seasons. The objective was to drive higher ROAS, improve CTR, and maximise budget efficiency while staying top-of-mind with relevant audiences.
The solution
Vanden Borre partnered with Semetis and Aleph Group to unlock the full potential of Microsoft Advertising’s AI-powered Performance Max (PMax). Semetis shaped the strategy and ongoing optimizations, while Aleph sharpened competitive and vertical analysis through Auction Insights. PMax blended search, display, and shopping with dynamic creatives and smart bidding, and localized targeting for French and Dutch-speaking audiences—guided by Microsoft audience intelligence—lifted relevance, CTR, conversions, and ROAS.
“Microsoft’s AI-powered PMax campaigns helped Vanden Borre grow its e-commerce in Belgium. Leveraging Auction Insights and vertical analysis, we optimized for bilingual audiences, delivering exceptional ROAS and conversions.”
— Jushan Saitia, Senior Clients Solutions Manager, Aleph Group
“Partnering with Microsoft Advertising and Aleph, Semetis drove Vanden Borre’s PMax success. Precise localization and smart bidding exceeded targets, boosting visibility and sales.”
— Maxime Aslan, Performance Marketing Lead, Vanden Borre
The results
Vanden Borre’s Performance Max approach delivered strong, market-ready outcomes. Its localized French and Dutch campaigns exceeded expectations, driving meaningful lifts in visibility, engagement, and conversion efficiency across Belgium’s competitive electronics landscape.
- +25.07% Target ROAS over achievement for French language campaigns.
- +33.69% Target ROAS over achievement for Dutch language campaigns.
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