Skip to main content
Advertising

Experience new growth possibilities with Microsoft Advertising today >

Case study

TUI climbs to the top with Audience ads

January 17, 2024

​​The goal​

The vision of TUI.nl is to be the ultimate destination for travelers, with a focus on making travel experiences special for every customer.

TUI’s goal was more website traffic to inspire dream vacation booking. TUI also wanted to reward returning customers with personalized offers and recommendations.

To achieve conversions at a low cost and deepen customer loyalty, TUI teamed up with Microsoft Advertising, Adcore, and Adchieve to leverage Audience ads.

​​The solution​

Audience ads enabled TUI to drive highly personalized engagements with ideal customers,
powered by Microsoft AI.

TUI tested ad creative for different holiday offers, leveraging Microsoft’s first-party intent data to ensure highly relevant ad placements were tailored to resonate with each unique customer. Overall, TUI increased website traffic and conversions by:

​Prospecting—using different in-market audiences to reach new website visitors.
Retargeting—remarketing to customers who visited TUI’s website in the last 30 days.

TUI’s collaboration with Microsoft Advertising, Adcore, and Adchieve, empowered TUI to achieve our business goals, by focusing on boosting conversions and building a strong customer base. This has been successful, despite challenges like maximizing conversions at a low cost per conversion in our competitive landscape.

— Jeroen Maaijen, Manager Digital Performance Marketing at TUI Netherlands

The results

TUI effectively reached more consumers in the upper funnel and moved them more quickly towards conversion to drive a meaningful, overall lift.

To drive performance, Audience ads were leveraged to create a 111% YoY growth in the number of micro-conversions with a 106% increase in YoY spends. Plus, when consumers were exposed to both Search ads and Audience ads, they were 2.4x more likely to visit the TUI site and 3.6x more likely to convert.

Ready to get started with us?

Recommended for you

Solution

Microsoft Advertising Network / Data for Display, Native, and Video.

July 10, 2024

Case study

How Bambelo increased conversions by 400% with Audience ads

How Bambelo increased conversions by 400% with Audience ads

February 14, 2024

Three male engineers investigating a solar panel.

Blog post

Audience Ads updates and other product news for October

With Microsoft Audience Ads, you can target your ideal audience based on Microsoft’s understanding of their interests and consumer intent signals

October 03, 2023

Person smiling while using a laptop at home