- Premium Streaming with brand-safe, high-quality streaming inventory
- Audience and genre targeting to match interests with message
- Collaboration and campaign tracking through Publicis Media
Case study
Samsung Consumer Electronics GmbH inspires healthier living through contextual CTV storytelling
March 03, 2026
€0.02
Average CPV
+3.5 m
Impressions
+459K
Retargeted views
Samsung Consumer Electronics GmbH extended its video strategy into premium streaming environments to build awareness of the Samsung Health ecosystem. Using Premium Streaming within the Microsoft Advertising Platform, alongside audience, genre, and remarketing targeting, the campaign delivered health‑focused storytelling in brand‑safe, high‑quality contexts. The approach reached millions of viewers, drove strong engagement, and achieved a highly efficient average cost per view, reinforcing Samsung’s wellbeing message through memorable Connected TV experiences.
Samsung Consumer Electronics GmbH (the company's German subsidiary) wanted to deepen awareness of its Samsung Health ecosystem, showing how technology supports better sleep, active living, and overall wellness.
Continuing its established partnership with Microsoft Advertising, Samsung executed the campaign via the Microsoft Advertising Platform, leveraging its advanced capabilities to build meaningful connections through authentic, health-focused storytelling.
Working with Publicis Media and Microsoft Advertising, Samsung aimed to extend its video strategy beyond traditional channels, creating more immersive brand experiences through Connected TV (CTV). The team wanted to share stories that inspire healthier living and fit naturally into how people already enjoy streaming content.
Publicis Media launched Samsung’s Brand Health Video campaign through the Premium Streaming offering within the Microsoft Advertising Platform. The campaign focused on reaching people in meaningful moments, using high-quality viewing environments to deliver engaging, relevant stories.
Here’s what made it work...
- Premium streaming environments: Samsung’s ads appeared in brand-safe, trusted contexts that reflected the care and credibility behind the Samsung Health message.
- Layered targeting strategy:
- The campaign used in-market audiences for categories like Sports & Fitness, Activewear, and Beauty & Wellness to reach users actively researching health and lifestyle products.
- Genre targeting ensured Samsung’s health messaging appeared in relevant Sports and Health & Fitness content.
- Finally, remarketing lists re-engaged visitors from the past 90 days who viewed Samsung products like Eco Watches, Buds, and Rings—reinforcing familiarity across premium streaming environments.
- Re-engagement with intent: Retargeting ad groups reconnected with audiences who had previously shown interest, reinforcing familiarity and loyalty. This approach drove stronger engagement, while genre-based targeting excelled in view-through performance, amplifying the campaign’s overall impact.
- Hands-on collaboration: Publicis Media finetuned sequencing and creative rotation in close partnership with Samsung and Microsoft Advertising, keeping campaign delivery smooth and responsive throughout.
Together, the teams created a viewing experience that felt natural, relevant, and aligned with Samsung’s broader mission for technology to enable wellbeing.
"This campaign proved that Premium Streaming can deliver both reach and engagement at scale. With Microsoft Advertising, we were able to expand beyond traditional video channels and reach audiences through meaningful, health-focused storytelling, achieving a 100% completion rate across all creatives.”
— Mario Winter, VP Marketing, Samsung Consumer Electronics GmbH
The campaign reached millions of viewers across some of the largest streaming services and delivered strong results in relevance, cost efficiency, and thematic alignment between medium, message, and audience.
The average cost per view was a hyper-efficient €0.02, supported by strong engagement from retargeted audiences (459,000+ views) and exceptional performance across Sports and Health & Fitness genres. With over 3.5 million total impressions, the campaign successfully reinforced the brand’s health-focused message through authentic storytelling and strategic placements—capturing attention, building emotional resonance, and leaving a lasting impression long after viewers watched.
Here’s how other brands can bring meaningful storytelling to life through streaming video...
- Leverage Premium Streaming to amplify your story in brand-safe, high-quality spaces.
- Reach the right viewers in the right context: Combine audience targeting and genre targeting to match your creative with people’s interests and viewing moods.
- Keep storytelling authentic: Show everyday moments and values your audience connects with, highlighting how your brand fits naturally into their lives.
- Partner for impact: Collaborate closely with Microsoft Advertising and your agency to build campaigns that adapt quickly and perform across every screen.
- €0.02 average CPV
- Over 3.5 million impressions and 3.49 million completed views across premium streaming environments
- 459,000 retargeted views
Like Samsung, meaningful stories thrive when audiences feel inspired. Talk to a Microsoft Advertising expert to see how your brand can connect with viewers through Premium Streaming experiences.
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