​​Foxtale

Foxtale, a skincare brand from India, takes its name from the foxtail palm - a plant that looks ordinary yet plays a vital role in coffee plantations. Its fronds enrich the soil, its roots prevent erosion, and its presence helps coffee plants thrive. That quiet, sustaining strength mirrors Foxtale’s ambition: to stand out in a crowded skincare market and grow with purpose. The brand set its sights on amplifying awareness and driving conversions beyond traditional channels, while keeping ROAS strong and making every rupee count.

Partnering with Microsoft Advertising and InMobi Advertising, Foxtale launched a multi-format brand and performance campaign on Microsoft Advertising. The brand leaned into Search and Shopping ads to capture high-intent audiences, then expanded with Performance Max and Audience ads. While Search and Shopping ads drove steady conversions, Performance Max optimized creatives and placements using Microsoft’s AI. Audience ads connected Foxtale with tech-savvy professionals and beauty enthusiasts across Microsoft’s premium platforms such as Outlook, MSN, and Edge – perfectly matching its urban target group. Together, smart targeting and strategic optimization delivered visibility, conversions, and a healthy ROAS.

With the combined power of Search, Shopping ads, Performance Max, and Audience ads, Foxtale achieved results that exceeded expectations. The brand not only drove visibility and conversions but also outperformed other platforms prompting increased investment in Microsoft Advertising.

• 699% increase in unique visitors
• 56% increase in campaign spends
• 22x Return on Ad Spend (ROAS)
• #1 performer in conversion rate