Coppel Credito

The goal

Coppel Credito, the financial services arm of Coppel - one of Mexico’s most trusted retail brands - set out to accelerate adoption of its credit products by reaching high intent consumers across Mexico. In a fiercely competitive market, the brand aimed to strengthen its digital acquisition funnel by boosting awareness, building intent, and driving qualified signups. To do this, Coppel Credito needed data driven media that could identify and engage real potential buyers while reinforcing its trusted identity.

The solution

The strategy focused on activating Microsoft Audience ads campaigns to attract new prospects through In-Market audiences, and to re-engage advanced users via remarketing with Similar Audiences based on historical site visitors (540-day lookback). Creative assets were developed in line with Coppel’s brand identity, supported by audience-specific bid adjustments and ongoing performance monitoring. The initiative was further strengthened by Aleph’s strategic consulting and ongoing optimization support, ensuring the campaigns were aligned with best practices and performance goals. To validate impact, Microsoft Advertising conducted a structured lift study comparing treatment and control groups to isolate the incremental value of Audience Ads across brand search, site visits, and conversions.