Skip to main content

Experience new growth possibilities with Microsoft Advertising today >

Case study

How the internet's favorite sheets grew their online business

November 10, 2022
Brooklinen logo.

Increase brand awareness and sales through online channels

Brooklinen, the internet’s best sheets, wanted to attract new customers and increase overall sales while maintaining a strict goal for their return on ad spend (ROAS).

Larger reach through new products and ad placements

To attract new customers, Brooklinen expanded their targeting through Dynamic Search Ads, casting a wider net to reach new customers. Then, to drive customers to their site, they caught shoppers’ attention through photo rich native placements and shopping ads, resulting in more site traffic and sales.

Impact of Brooklinen’s strategy: 256% more impressions, 41% more conversions, and 52% more site visits.

Leveraging a variety of solutions to reach their goals

Example of a Brooklinen ad on the search engine results page.

As a brand, Brooklinen knew that they could leverage the wide range of marketing tools from Microsoft Advertising. With Shopping Campaigns, they knew they could put searchers closer to making a purchasing decision. Audience Ads gave them access to the Microsoft Audience Network, where they could drive highly personalized engagements with their ideal customers, while uncovering new business opportunities with Dynamic Search Ads and an extended query coverage.

The scalable opportunities with Microsoft allowed us to expand to larger markets that we hadn’t touched before.

— Matthew Dwinell, Sr. Manager Growth Marketing

Launch your campaign with Microsoft Advertising today

Recommended for you

Case study

lululemon finds its flow with Microsoft Advertising

Explore how one of the world’s most innovative athletic apparel brands increased their online sales and maintained a strong ROAS through Microsoft Advertising.

April 12, 2023

Case study

Sembot cracks Polish retail market

Find out how polish beauty retailer Sklep Życia, who had never used Microsoft Advertising before, saw an astonishing 1550% ROAS with us and their partner Sembot.

March 10, 2022

Case study

Royal Apple expands from Europe to the US with Microsoft Advertising

Learn about how Royal Apple used Microsoft Advertising to increase website visits, boost sales, and reach new audiences while handling everything in one platform.

February 23, 2022