How the internet's favorite sheets grew their online business

Increase brand awareness and sales through online channels

Brooklinen, the internet’s best sheets, wanted to attract new customers and increase overall sales while maintaining a strict goal for their return on ad spend (ROAS).

Larger reach through new products and ad placements

To attract new customers, Brooklinen expanded their targeting through Dynamic Search Ads, casting a wider net to reach new customers. Then, to drive customers to their site, they caught shoppers’ attention through photo rich native placements and shopping ads, resulting in more site traffic and sales.

Leveraging a variety of solutions to reach their goals

As a brand, Brooklinen knew that they could leverage the wide range of marketing tools from Microsoft Advertising. With Shopping Campaigns, they knew they could put searchers closer to making a purchasing decision. Audience Ads gave them access to the Microsoft Audience Network, where they could drive highly personalized engagements with their ideal customers, while uncovering new business opportunities with Dynamic Search Ads and an extended query coverage.