Retail holiday video: insights, audiences, and ad campaign optimizations

The festive season is here! To ensure your advertising spend is performing optimally during the busiest season for retailers, Microsoft Advertising brings you a fun and information-packed video about this season's shopping trends, changing consumer attitudes, and how to optimize your campaigns for success.

See program details and watch the full video.

Part 1: Holiday insights

What are the key holiday trends you need to know about? For starters, how to reach an audience that’s ready to engage and transact is important, as well as understanding how the pandemic has changed shoppers’ behaviors, attitudes, and values. Learn five new trends impacting this holiday shopping season.

Part 2: Audience value

Microsoft Advertising revealed two new consumer personas at AdWeek 2021—the Self-Care Enthusiast and the Empowered Activist. Explore these important personas: their emerging behaviors, the expectations they have of brands, what they're looking to buy, and how to reach them this season.

Part 3: Holiday advertising campaign best practices and optimizations

In 2021, holiday shopping started months before Black Friday.¹ Plus, e-commerce continued its steady year-over-year growth,² and advertising competition is high.³ Discover key optimization tips and best practices to help your business drive site traffic and sales during this busy shopping season.

A wish list of Retail holiday content

For more tips and tricks, make sure to check out our collection of Retail holiday content:

• See the complete Holiday Checklist for ad ideas and optimizations.
• Check out 2021 holiday season: 6 moments that will mean more and learn how different geographical regions and categories are preparing for the holiday season.
• Review our 2021 Holiday Insights Guide for details on the behavior changes we’re seeing and more tips for applying the knowledge.
• Get more tips, tricks, insights, and success stories on our Retail insights hub.