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Get started: Multi-channel advertising and social media management

May 27, 2021

Please note that starting on April 25, 2023, Smart Campaigns with Multi-platform will no longer support social media management for Twitter.

As small businesses march towards the path to recovery from the pandemic, reaching and engaging with potential customers to grow your business remains one of the biggest challenges. We at Microsoft Advertising believe it shouldn’t be.

To help small businesses thrive in this new online world, we’re excited to share that we are piloting a new capability in Microsoft Advertising, starting in U.S., which will give small businesses the ability to easily manage digital advertising in leading advertising and social media platforms like Google Ads, Facebook, and Instagram. In this day and age, having a robust social media presence is critical to staying engaged with customers and increase awareness organically. Microsoft Advertising now also provides an easy way to streamline social media presence across Facebook, Instagram, Twitter, and LinkedIn. Best of all you only pay for your ad spend — no service fees or commissions.

If you’re interested in participating in the pilot for this exciting capability, please fill out this short online questionnaire. Participants (up to 40) may be eligible for a $500 credit from Microsoft Advertising.*

Multi-channel paid advertising

Here’s how it works: simply tell us your advertising goals and your business website URL, and we’ll create the ad campaign for you based on the content on your website.

Product view of Welcome page, with ad campaign setup tile.

You can then review the business information, estimation of how many times your ads will be shown and clicked, suggested keyword themes that will trigger your ads, suggested daily budget, and where your ads will appear geographically for your ad campaign.

Product view of window where you can review your ad campaign details.

Text ads relevant to your business will be created for you, you can edit them at any time to add your creative spin. Or you can choose to create your own ads. By default, text ads will be shown in Microsoft Search Network (Bing, Yahoo, and AOL), and you can show them in Google as well with a single click.

Product view of window where you can review ads and choose the advertising platforms.

You can easily choose to show Image and video ads in Facebook and Instagram as well. We even provide you relevant image ad suggestions to choose from.

Product view of the image and video ads selection window.

Once the setup is complete, and your campaign is up and running you’ll start seeing results, such as how many people saw the ads, clicked on them, or made a phone call. Managing the ad campaign across multiple platforms is no longer a hassle. Our Microsoft artificial intelligence (AI) technology will do the heavy lifting such as keyword management, bid management, text ads automation, and budget management across platforms to maximize your ad performance — no need to painstakingly monitor and optimize the ad campaigns manually across multiple platforms.

Product view of the ad campaign traffic and phone calls tracking window.

You’ll have visibility and control on your ad campaign. See what ads are performing well in the Top ads tile and edit them if you would like. You can see what search phrases in Bing and Google are triggering your ads and choose to pause search phrases that you think are not relevant to your business.

Product view of the Top ads tile for your campaign.
Product view of the Top search phrases tile for your campaign.

You can track whether people complete specific actions on your website which are important to your business. For example, whether they purchase a product or become leads for future business after clicking on ads. With action tracking, you also get access to metrics like the amount of time your customers spend on your website, and the number of pages they visit after they click on your ads.

Product view of the customer action tracking windows for conversions and special pages.
Product view of the customer action tracking analytics window.

Multi-channel social media management

You can stay on top of your social media and make sure no customer engagement falls through the cracks with the consolidated inbox for all your incoming messages from Facebook, Instagram, Twitter, and LinkedIn.

Product view of the Social media consolidated inbox tab.

Post in multiple social media platforms at once. You can choose to post right away, save it as draft, or schedule to post at a later date, so that you can keep your customers engaged even during days you’re busy running your business.

Product view of the Social media post creation window.

Check the Reports page to get 360-degree view of what is going on in your Social world with a rich set of analytics across multiple social media platforms in one single dashboard.

Product view of the Reports and analytics page.

How to get started

Sound interesting to you? If you’re interested in participating in this pilot, you can fill out this short online questionnaire to get the early access. Participants (up to 40) may be eligible for a $500 credit from Microsoft Advertising.*

[*] Offer expires June 30, 2021. Valid only for individuals who have completed the Unified from Microsoft Advertising screening survey and are selected to participate in the experiment. Microsoft Advertising is seeking participants based on a variety of attributes, including but not limited to, company size, business category, and advertising goals. Participants will be selected on a first-come-first-serve basis to match specific customer profiles. Limit one offer per participant. Valid only for residents of the United States. This offer is non-transferable and cannot be combined with any other offer and is not redeemable for cash. Microsoft Advertising reserves the right to cancel, change, or suspend this offer at any time without notice.


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