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Celebrating 2024 and a look into 2025 for Microsoft Advertising Partners

January 29, 2025
Two people next to each other smiling.

Growth, innovation, and community have been key to success in 2024. Our partners have been steadfast in their dedication to innovate, build, and reach further than ever before with Microsoft Advertising. We’re proud to continue supporting our partners every step of the way and can’t wait to see what we will achieve together in 2025! 

We’re growing!

As part of our ongoing commitment to expand opportunities for recognition, the Microsoft Advertising Partner Program is excited to welcome Japan to the program and announce Poland can now upgrade to the Select and Elite tiers! With this addition, there are now 30 markets eligible to join, grow, and thrive with the Partner Program. We look forward to fostering relationships with our newly eligible partners as well as expanding opportunities across the globe.

Microsoft Advertising Partner Awards

Partner Awards congratulations to our winners.

The Microsoft Advertising Partner Awards honor companies and organizations behind some of the most impactful, innovative and performance-driven work from Select and Elite tier in the Americas, EMEA, and APAC. 

This year we were excited to bring the Partner Awards back in person! We reunited in-person to celebrate with glamourous, black-tie events in New York, Amsterdam, and Sydney.

In a year defined by the transformative power of AI, our Elite and Select tier partners have shown us the incredible potential of leading through change. They’re actively shaping the future of our industry with fresh perspectives, innovative strategies, and an unwavering commitment to delivering outstanding results.

We’d like to extend a huge congratulations to our winners, finalists, and all our partners who submitted nominations. We were inspired by the exceptionally competitive pool of over 250 nominations this year: a true testament to the great work of our partners and the success of their clients.

EMEA Winners    APAC Winners    Americas Winners

To learn more about the Microsoft Advertising Partner Awards please visit www.microsoftadvertisingawards.com.

 

Microsoft Advertising Partner Celebration

The Microsoft Advertising Partner Celebration is a bi-annual recognition program for our Partner tier members that aims to recognize outstanding, creative, and effective work by our partners. Partners share their stories of success over the past year in one, two, or all three categories. This year brought brilliant and compelling nominations for all three awards that showcase the extraordinary impact of our partners.

PARTNER GROWTH AWARD 

 

Full Stack Experts
&
Digilatics – Partner spotlight coming soon! 


Awarded to the Partner that showed the most growth through revenue, new accounts, new industry verticals, and certifications in the previous 6-12 months.

CULTURE AND COMMUNITY AWARD

 

Community Boost
&
Wriggle Marketing – Partner spotlight coming soon! 


Awarded to the Partner who fostered diversity, equity, inclusion, opportunity, or philanthropy in their client strategy, and/or community. 

PRODUCT AND INNOVATION AWARD

 

Bamboo
&
Sempai – Partner spotlight coming soon! 


Awarded to the Partner who adopted and championed a new feature or innovative strategy for the highest impact and results possible for their clients. 

Congratulations to our winners and thank you to all our partners who participated this year! To learn more about Microsoft Advertising Partner Celebration, visit https://microsoftadvertising.com/msftadspartnercelebration.

Microsoft Advertising Partner Sweepstakes

A person wearing a yellow jacket is holding a black gaming controller while playing a video game. The image is taken from behind and slightly above, showing their hands gripping the controller.

The annual Microsoft Advertising Partner Sweepstakes returned in 2024! The Microsoft Advertising Partner Sweepstakes is an exclusive opportunity for Microsoft Advertising Partners to win exciting prizes—like an Xbox Series X game console and digital gift cards. Partners entered the sweepstakes by linking new client accounts, enabling a new Performance Max campaign, or utilizing Google Import. To see our winners and learn more visit https://microsoftadvertising.com/PartnerSweepstakes.

Stay Connected

We’re grateful for our partners’ dedication and look forward to our continued partnership in 2025. As we continue to move forward in the new year, stay connected and leverage your partner resources: 

  • Partner Pulse Call
    • Join our quarterly calls where we share our latest product news and Partner Program updates! 

We’ll continue to unlock even more resources, tools, and opportunities for our partners throughout 2025. With our partners’ continued engagement, we’re exploring new ways to improve partner experiences and celebrate success. We can’t wait to see all that we can accomplish together in 2025! 

Authors

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