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Exciting News: Curators added to the Microsoft Advertising Partner Program

February 27, 2025
A modern workspace with three professionally dressed individuals engaging in a discussion. Two people are seated at a marble countertop with Microsoft Surface devices, while the third person, standing, gestures warmly.

We’re thrilled to announce the addition of Curators to the Microsoft Advertising Partner Program! We’re welcoming a select group of Curators to participate in our expansion pilot and access all the Microsoft Advertising Partner Program has to offer such as exclusive resources, growth opportunities, community engagement, and recognition.

"Curation services are becoming increasingly essential as the digital advertising landscape grows more complex and challenging to navigate,” says Carly Morris, Head of Media & Ad Tech, EMEA/LATAM. “By adding the ever-growing base of Curator partners to the Microsoft Advertising Partner Program, it will strengthen partnerships, support Curator growth, and acknowledge their importance to Microsoft advertising."

The Microsoft Advertising Partner Program is committed to deepening relationships with our most accomplished partners across 3 tiers, Partner, Select, and Elite, with curated benefits aimed at helping nurture, grow, and celebrate success. Enrolled Curator partners will unlock opportunities such as:

  • Participation in the Microsoft Advertising Partner Awards and a chance to win Curator of the Year.
  • Access to the Microsoft Advertising Partner Program LinkedIn Community.
  • Invitations to partner-only webinars and events.
  • A profile in our Partner Directory and exclusive partner badge.

Who is a Curator partner?

Curators, also known as curation technology providers, leverage Microsoft Advertising’s extensive global footprint and multi-market reach to transform programmatic advertising through greater efficiency, relevance, and impactful results. These Curators empower customers to maximize the value of their digital assets and first-party data through our centralized platform.

What’s next?

If you are a Curator interested in joining the Microsoft Advertising Partner Program, please reach out directly to your Microsoft Advertising representative. For more information visit Microsoft Advertising Partner Program website.

We’re excited to explore our potential together and further support Curator success, growth, and innovation!

Authors

  • Read Judah

    SENIOR PARTNER MARKETING MANAGER, MICROSOFT ADVERTISING

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