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Save time and expand reach on Microsoft Advertising using the new Google Import this holiday

As holidays near, advertisers launch holiday ad campaigns. Central to this busy season is Cyber 5, from Thanksgiving to Cyber Monday.

October 29, 2024

Evolving publisher identity strategies for the modern web

Understanding the evolving landscape of identity and privacy in digital advertising and how publishers can work with Microsoft Advertising adapt to changes

October 24, 2024

The perfect time to set up Performance Max campaigns

PMax campaigns in Microsoft Advertising are the optimal way to help advertisers reach more customers with the right message at the right time with our AI.

October 22, 2024

Unlocking the power of impression-based remarketing

The blog emphasizes the importance of reaching the right audience with relevant ads, introducing impression-based remarketing to improve brand awareness.

October 15, 2024

A preview of the Ad Selection API arrives in Microsoft Edge

The Ad Selection API is designed to address the need for relevant and performant ads without relying on third-party cookies.

October 14, 2024

Transforming audience engagement with generative AI

Transforming audience engagement with generative AI

October 02, 2024