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Microsoft Advertising Blogs

Tatiana Udalova

Tatiana Udalova

PRINCIPAL PRODUCT MANAGER, AUDIENCE ADS, MICROSOFT ADVERTISING

Making CTV accessible to everyone

The Microsoft Advertising Platform revolutionizes Connected TV (CTV) advertising by offering a global marketplace for premium CTV buying and unique audience intelligence. It simplifies the process for advertisers, allowing them to scale on diverse supply, target the right audience with first-party data, and measure campaign impact effectively.

June 17, 2024

Cutting through the noise to generate new demand

Effectively generate new demand and grow your brand with solutions like Display, Video and Connected TV

February 29, 2024