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Microsoft Advertising Blog

Mallory Harwood

Mallory Harwood


AI in action: Leveraging AI to scale your display and video efforts

We’ve seen the use of generative AI tools evolve as consumers have progressed from mere curiosity to acquiring knowledge to taking action.

July 12, 2024

Maximizing the power of search intent with Microsoft Advertising

Learn more about how the combined power of the Microsoft Search Network and the Microsoft Audience Network helped brands drive incremental sales 6.6 times.

February 02, 2023

Holiday hits: The top Video ads of the season

Video ads help advertisers build their brand and drive performance. We analyzed some of Microsoft Audience Network’s top performing Video ads to help give you creative inspiration for your next video campaign.

January 17, 2023

5 steps to build a successful native campaign

Native advertising is now the best way to reach consumers. Here are five tips on how you can make your native ad campaigns more successful.

July 26, 2022

10 reasons why the Microsoft Audience Network is a must-buy

We provide 10 reasons why the Microsoft Audience Network helps you reach your customers where and where they’re ready to engage despite outdated objections.

June 30, 2022

Top ad trends driving engagement at Microsoft Advertising

AI in 2022 is creating ad products that answer consumers’ needs for more personalized ad experiences. Learn how Microsoft Advertising is leading the way.

June 27, 2022