Skip to main content

Experience new growth possibilities with Microsoft Advertising today >

Microsoft Advertising Blog

Liam Mackessy

Liam Mackessy

PRODUCT MARKETING MANAGER, MICROSOFT ADVERTISING

Unlocking the power of impression-based remarketing

The blog emphasizes the importance of reaching the right audience with relevant ads, introducing impression-based remarketing to improve brand awareness.

October 15, 2024

Your story, every moment: personalizing the consumer journey

Discover how Microsoft Advertising personalizes consumer journeys with AI-driven insights, reshaping ads for a seamless, connected experience.

September 30, 2024

Making CTV accessible to everyone

The Microsoft Advertising Platform revolutionizes Connected TV (CTV) advertising by offering a global marketplace for premium CTV buying and unique audience intelligence. It simplifies the process for advertisers, allowing them to scale on diverse supply, target the right audience with first-party data, and measure campaign impact effectively.

June 17, 2024

Upgrading native campaigns to enhanced CPC

Starting on May 13th, all existing image and feed campaigns on a manual CPC bid strategy will upgrade to enhanced CPC.

April 03, 2024

Cutting through the noise to generate new demand

Effectively generate new demand and grow your brand with solutions like Display, Video and Connected TV

February 29, 2024

How Microsoft is innovating in video advertising

With unique audiences, exclusive partnerships, and premium scalable supply, Microsoft is uniquely positioned to help you drive value in video and CTV.

December 14, 2023