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Microsoft Advertising Blog

Liam Mackessy

Liam Mackessy


Making CTV accessible to everyone

The Microsoft Advertising Platform revolutionizes Connected TV (CTV) advertising by offering a global marketplace for premium CTV buying and unique audience intelligence. It simplifies the process for advertisers, allowing them to scale on diverse supply, target the right audience with first-party data, and measure campaign impact effectively.

June 17, 2024

Upgrading native campaigns to enhanced CPC

Starting on May 13th, all existing image and feed campaigns on a manual CPC bid strategy will upgrade to enhanced CPC.

April 03, 2024

Cutting through the noise to generate new demand

Effectively generate new demand and grow your brand with solutions like Display, Video and Connected TV

February 29, 2024

How Microsoft is innovating in video advertising

With unique audiences, exclusive partnerships, and premium scalable supply, Microsoft is uniquely positioned to help you drive value in video and CTV.

December 14, 2023

AI in action: See the future with Predictive Targeting

Predictive Targeting uses Microsoft’s unique audience intelligence signals to deliver the perfect ad to relevant audiences who are more likely to convert.

June 22, 2023

Unlock the full power of Audience Targeting

Learn how Microsoft Advertising's Audience Targeting can help you future proof your business, reach new customers, and build up first-party data.

March 01, 2023