Microsoft Advertising Blog
Consumer trust and ad potential in conversational search
Consumer interest in generative AI and exploring the many use cases for this emerging technology is increasing. Microsoft Advertising and Publicis Media collaborated on a custom research study to better understand how consumers are experimenting with generative AI platforms, the barriers and opportunities around adoption, and attitudes and opportunities for advertisers around AI-powered conversational search.
Five tips to reach more beauty shoppers this holiday season
With the holiday season coming soon, we’re here to share the top five tips and tricks to better reach consumers shopping for beauty products this year.
Reach tech-savvy consumers who are on your holiday “nice list”
Learn how as the separation between physical and virtual worlds becomes less pronounced, evolving digital tools will facilitate new ways to engage with products.
Taking a pulse on Health & Wellness trends
More consumers are taking an active role in researching their healthcare solutions. Learn how to reach them early by registering for the March 2nd session.
Automotive research to trace your road to recovery
The Automotive industry has faced twists and turns. Register to watch new research, analytics, and advertising insights that lead us on a road to recovery.
Learn new ways to reach active Healthcare consumers
More consumers are taking an active role in researching their healthcare solutions. Register to watch latest trends on the Health, Wellness, and Pharmaceutical consumer.