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Microsoft Advertising Blog

John Cosley

John Cosley


The value of overlapping audiences

Launched in October 2021, Microsoft Windows 11 enables people to do and achieve more and empowers advertisers to reach audiences across the entire purchase journey.

January 05, 2022

Consumers are ready to switch brands for sustainable alternatives

A new global study from Microsoft Advertising and dentsu international examines consumer behaviors linked to sustainable consumption and media usage.

December 14, 2021

Maintaining advertising performance as mobile attribution erodes

Consumers can opt out of ad tracking, impacting targeting and campaign measurement. It can can help publishers and advertisers build trust and credibility.

December 02, 2021

Advertising strategies amid supply chain shortages

Explore ways to work on building loyalty, promoting other products and services, and fostering brand preference into the future.

October 20, 2021

Resurgence of the personal computer (PC) as the productivity hub for work and life

As digital acceleration continues, people are settling into a new norm where hybrid work is the reality. Learn how the launch of Windows 11 has created new ways for Microsoft Advertising advertisers to connect with their audiences when and where they are getting work and personal tasks done.

October 06, 2021

How zero-party data is changing trust and relevance in advertising

Learn to build trust, transparency, and relevance in advertising with zero-party data. Get details about how to use this powerful data source in your campaigns.

September 29, 2021