Microsoft Advertising Blog

Discover how to extend your high-performing PLA campaigns

PLA Extension is the first fully integrated retail media solution that allows you to serve product ads both onsite and offsite with a single budget, while automatically optimizing for the best balance of performance and reach.

Search ads for retail media programs: A non-targeting solution to keywords

Explore the new solution Microsoft PromoteIQ has launched to target shoppers based on the categories they browse and leverages keywords as a booster for campaign bids.

Boost sales and expand brand awareness with PromoteIQ Offsite

Learn about Microsoft PromoteIQ, a holistic retail media platform that allows retailers to help their brand partners connect with shoppers during the customer journey.