Microsoft Advertising Blog
Snapshot: Key insights on gaming’s halo effect for brands
Research shows gaming’s halo effect extends across mobile, console, and PC driving creativity, trust, and premium brand perceptions for advertisers.
Player loyalty and the power of fandom
Fandom fuels brand growth. Discover how connecting with loyal players through their favorite games strengthens trust and relevance across platforms.
Snapshot: Three strategies to reach gaming audiences
Discover how brands can connect with players across devices through cross-platform activation, daily alignment, and player-first ad experiences.
How players are shaping holiday shopping trends
Learn how players are holiday power shoppers with early planning, big spend, and omnichannel habits. Players are a key audience for seasonal campaigns.
Why multiplatform players are more receptive to advertising
Explore why audiences who play across console, PC, and mobile are more open to advertising and how brands can reach them effectively.
The halo effect of gaming fandom for brands
Explore how brands can tap into the halo effect of passionate gaming fandom and boost brand perception, affinity, and purchase intent.