Microsoft Advertising Blog
From Diwali delights to Christmas cheer – maximize your ad campaigns during the retail rush
Learn how to budget for rising CPCs, influence purchase paths, and use AI-driven Performance Max campaigns to boost conversions.
September 25, 2024
The cricket season game plan for advertisers
In 2023, over 500 million Indians tuned in to two of the biggest cricket events. A massive audience like this is a prime opportunity for marketers to tap into a wide demographic
April 09, 2024
Elevate your marketing strategies with Ramadan insights
Microsoft Advertising and InMobi have curated comprehensive insights in a new report—Ramadan in the Digital World: The Marketer’s Manual.
March 11, 2024
Digital marketing trends for India’s 2023 festive season
Hear from our partners at InMobi on how brands can maximize impact and better connect with their audiences by tapping into the festive spirit.
October 05, 2023
Celebrating our partner: Ideo Force
Read the scoop from marketing experts on the latest industry trends from Microsoft Advertising. Discover tips and trainings for your small or medium business.