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    Experience new growth possibilities with Microsoft Advertising today >

    1. Home
    2. Blog
    3. Aditya Varadarajan

    Microsoft Advertising Blog

    Aditya Varadarajan

    HEAD OF BUSINESS, SOUTHEAST ASIA & INDIA, INMOBI ADVERTISING

    Be a top player this cricket season: Score with key trends and marketing strategies

    The IPL blog highlights key trends for Indian consumers offering actionable strategies for advertisers.

    April 10, 2025

    Major Ramadan trends and three marketing strategies to help your brand excel

    The Ramadan blog highlights key consumer trends across Southeast Asia and META regions, offering actionable strategies for advertisers.

    February 13, 2025

    Lunar New Year: Top trends and four powerful strategies for advertising success

    The Lunar New Year marks a time of heightened consumer activity in Southeast Asia. Discover key trends from 2024.

    January 16, 2025

    From Diwali delights to Christmas cheer – maximize your ad campaigns during the retail rush

    Learn how to budget for rising CPCs, influence purchase paths, and use AI-driven Performance Max campaigns to boost conversions.

    September 25, 2024

    The cricket season game plan for advertisers

    In 2023, over 500 million Indians tuned in to two of the biggest cricket events. A massive audience like this is a prime opportunity for marketers to tap into a wide demographic

    April 09, 2024

    Elevate your marketing strategies with Ramadan insights

    Microsoft Advertising and InMobi have curated comprehensive insights in a new report—Ramadan in the Digital World: The Marketer’s Manual.

    March 11, 2024
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