Microsoft Advertising Blog
Major Ramadan trends and three marketing strategies to help your brand excel
The Ramadan blog highlights key consumer trends across Southeast Asia and META regions, offering actionable strategies for advertisers.
Lunar New Year: Top trends and four powerful strategies for advertising success
The Lunar New Year marks a time of heightened consumer activity in Southeast Asia. Discover key trends from 2024.
From Diwali delights to Christmas cheer – maximize your ad campaigns during the retail rush
Learn how to budget for rising CPCs, influence purchase paths, and use AI-driven Performance Max campaigns to boost conversions.
The cricket season game plan for advertisers
In 2023, over 500 million Indians tuned in to two of the biggest cricket events. A massive audience like this is a prime opportunity for marketers to tap into a wide demographic
Elevate your marketing strategies with Ramadan insights
Microsoft Advertising and InMobi have curated comprehensive insights in a new report—Ramadan in the Digital World: The Marketer’s Manual.
Digital marketing trends for India’s 2023 festive season
Hear from our partners at InMobi on how brands can maximize impact and better connect with their audiences by tapping into the festive spirit.