Advertiser Platform

Xandr is advancing the way advertisers buy across channels and engage with audiences within premium content environments. Explore how the Xandr platform can help advertisers engage with audiences using Connected TV, digital video, display, native, audio, and digital out-of-home environments.

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Integrated platform advantage

Trade through the most direct and efficient path to premium omnichannel supply with our demand-side platform to supply-side platform (DSP-to-SSP) architecture. Gain added visibility across the digital supply chain and enjoy more options to buy media including reserved buying and access to curated deal catalogues with the Advertiser Platform.

Built for the future of video

Engage your audience through Connected TV (CTV) identity solutions and robust video buying capabilities on an expansive supply footprint. Seamlessly extend your campaigns across devices with the Xandr Graph and measure conversions with a unified household view.

Data-driven performance

Use the Advertiser Platform to tailor your buying strategies using first- and third-party data, uncover insights through log-level data feeds to inform future performance, and model and deploy a wide range of data to build tailored buying strategies and boost audience engagement.

Commitment to buyer success

Enjoy the benefits of an enhanced workflow to maximize efficiency. Achieve trading success through a comprehensive customer support model, paired with a robust training program.

Microsoft audiences are now available exclusively in Invest

Reach predefined segments of highly engaged users programmatically with all the customization you need to achieve your business goals.

Tap into the power of search intent signals and rich user profiles from unique data sources to improve the performance of your campaigns. Engage with these valuable audiences at scale across our omnichannel marketplace with direct access to Microsoft’s own properties, including Microsoft Start, Microsoft 365, Outlook, and Casual Games, as well as premium supply and unique deals from 1500+ publishers.

A new form of storytelling on Netflix

Netflix’s ad-supported plan offers a new form of storytelling—not just a place to run your video ads. With Microsoft as the exclusive technology and sales partner, advertisers can create seamless, targeted, high-resolution ads to connect with global Netflix audiences in a premium Connected TV (CTV) environment.

Combining the world’s most popular entertainment service, which has more members, more series and films, and more engaged fans than any other platform, with Microsoft’s market-leading, end-to end technology and global customer base, creates a best-in-class advertising experience.

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