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Microsoft Advertising helps you put your business in front of local customers with easy-to-use products and features. Whether you’re a small to medium business, or a national brand with a brick-and-mortar store, you’ll find local online advertising solutions to target and grow your customer base.

Engage with local customers. Claim, enrich and promote your services.

Claim and enrich your listing

Connect with local customers by claiming your business listing on Bing Places for Business. When your listing is included as part of local search results to millions of online searchers, customers can learn more about your business before setting foot in your store. Likewise, enriched business information — such as reviews, photos and store hours — drives higher online conversions. Get started with Bing Places for Business and you can include rich information in your listing that’s easy to set up for both single- and multiple-location businesses.

Claim your business listing

Illustration of a business listing shown with its corresponding location on a map.

Engage with local customers

Call extensions

Screenshot of a Call Extension displayed in a search ad. Make it easy for local customers to call you, no matter what device they’re using — mobile or PC, online or offline. Adding Call Extensions to your local advertisements lets smartphone users tap the phone number in your ad to call your business. Offline users will conveniently see your number to call via their landline or mobile device. And tablet or PC users can click your ad within the search results for a free Skype call in the browser window.

Location extensions

Screenshot of Location Extensions displayed in a search ad.Customers need to find your business easily too. Activate your Location Extensions to help drive more in-store traffic and guide customers straight to your doorstep. They will see your address, phone number and a link to directions. Local information continues to be the primary information customers look for and clicking on directions provides them an easy way to get to your business.

Also make sure you’re connecting with the right audience. Apply Location Targeting to get your local ads in front of the right customers and make the best use of your budget.

Mobile and local advertising go together

Devoted customers want to support their neighborhood businesses, and they use their mobile devices to buy. Learn how to use online local advertisements to reach these customers with our mobile and local insights.

When local customers are ready to buy, make sure they see your business first. Display your ads to local customers today.

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