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The Download, Episode 9: Who is your audience?

October 2021

The Download

Duration: 20:45

Episode 9 is all about audiences. In this episode we look at:

  • Retail holiday shopping trends with great insights from our Audience and Analytics Insights Group, voiced by our own Norman McGill.
  • A product pop-up about what audience solutions you can use to grow your business with our own Kevin Salat.
  • A new segment all about Search Engine Optimization (SEO) called The Bot, with our own Jacob Rice.
  • An interview with direct-to-consumer toilet paper company Who Gives a Crap and their head of growth marketing, Jenna Tanenbaum.

Watch episodes 1 through 9 now, at microsoftadvertising.com/thedownload.

Listen to The Download podcast on Apple Podcasts, Google Podcasts, Spotify, YouTube or on any service where you listen to podcasts.