Impact of native advertising on the bottom line December 2021 Native advertising Native advertising Duration: 5:35 Digital advertising is constantly evolving to meet the ever-changing needs of users. Advertisers are having to get creative as people are becoming more sophisticated in the ways they discover and interact with content. This is where the use of native advertising comes in. Native ads are a form of advertisements that are more contextual than the traditional display and banner ads used in the space. In this short video, learn about how native advertising can impact your bottom line and how the Microsoft Audience Network can help you reach a unique audience in brand-safe native environments.