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Learning Lab

Learning Lab allows you to delve into the digital advertising ecosystem, enhance your knowledge of Microsoft Advertising solutions, and earn badges to showcase your expertise.

Uplevel your digital marketing skills

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Explore the digital advertising ecosystem

Gain the latest fundamental knowledge of the industry.

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Expand your understanding of Microsoft Advertising solutions

Explore Learning Paths with essential training to get the most out of Microsoft Advertising.

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Earn badges to demonstrate your expertise

Showcase your proficiency in Microsoft Advertising by earning badges you can display on LinkedIn.

Certifications

Earn all four certifications to achieve Microsoft Advertising Certified Expert status and display your badge on LinkedIn.

Search Advertising certification

Pass this exam to earn your Search certification and Credly badge to share on LinkedIn. By passing this exam, you’ll demonstrate your understanding of the search advertising ecosystem, including the Microsoft Advertising platform, solutions, and search best practices.

Display & Video certification

Pass this exam to earn your Display & Video certification (formerly Native & Display) and Credly badge to share on LinkedIn. By passing this exam, you’ll prove your knowledge of Display & Video advertising, the Microsoft Audience Ads, and how to best use it to realize your marketing goals.

Retail certification

Pass this exam to earn your Retail certification (formerly Shopping) and Credly badge to share on LinkedIn. By passing this exam, you’ll verify and show your understanding of product ads, Microsoft Advertising shopping, and best practices for its implementation.

Learning Paths

Deepen your understanding of Microsoft Advertising and open professional opportunities in digital marketing with seven learning paths and badges to showcase your expertise. Each path contains a series of courses created to enhance your skills in key areas.

Search Advertising Learning Path

Enhance your expertise and showcase your comprehension of the search advertising landscape, including the Microsoft Advertising Platform, its solutions, and the key principles of search advertising.

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Display & Video Advertising Learning Path

Build your knowledge and demonstrate your understanding of the Display & Video Advertising ecosystem, including the Microsoft Advertising Platform, solutions, and best practices.

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Retail Advertising Learning Path

Elevate your proficiency and demonstrate your understanding of retail marketing by becoming proficient with the Microsoft Advertising Platform. Learn its features and best practices for managing successful campaigns.

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Digital Advertising Fundamentals Learning Path

New to digital advertising? Need a quick refresh? Get started with the fundamentals. These courses introduce the digital marketing industry by starting with the foundations.

*Programmatic Advertising Learning Path

Explore the programmatic advertising marketplace and how you can use it to further your advertising goals whether you’re a buyer or a seller.

*Take each course on this Learning Path and earn your Programmatic Advertising badge to display on LinkedIn.

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Generative AI and Automation Advertising Learning Path

Discover how artificial intelligence (AI) and automation can enhance your Microsoft Advertising campaigns. Learn the benefits and features of various AI powered tools and solutions that can help you meet and exceed your advertising goals.

Microsoft Advertising Certified Expert (earned by passing all certifications)

Pass all exams in Search, Display & Video, and Retail to earn a new badge status: Microsoft Advertising Certified Expert.