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The Art and Science of Text Ads

February 2020

Webcast

Are you confused by the different types of text ads? Are you not sure which text ad type to use for your different campaigns? Would you like to learn more about the Microsoft Advertising mobile-optimized ad format?

With artificial intelligence (AI)-powered Responsive Search Ads and Dynamic Search Ads, we know there’s a lot to choose from when planning campaigns. Join us for the Art and Science of Text Ads webcast and we’ll help you navigate your options.

Learn how to create compelling calls to action by presenting your customers with more customized information about your business at the right time. Plus, find out how to drive more traffic to your website and highlight high-converting webpages, products and services.

We’ll cover everything from the basics to best practices for:

  • Expanded Text Ads
  • Responsive Search Ads
  • Dynamic Search Ads

There will be a live Q&A following the presentation, so bring your questions and take advantage of engaging directly with the experts.

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Speakers

Kelsey Hart

Account Manager

Adlucent

Kelsey’s 3 years and counting at Adlucent have given her the opportunity to hone her digital marketing expertise with both small business and enterprise level accounts. A graduate of the University of Texas at Austin with a Master’s in Marketing Analytics, she’s driven by efficiency and process. She’s also the loudest member of Adlucent’s kickball team, spreading her boisterous team spirit with the same determination she brings to innovating digital marketing strategy.

Anthony La Santa

Account Manager

Adlucent

With a passion for cheap clicks and optimal conversion potential, Anthony pursues digital marketing innovation while still finding time to discover what makes people tick offline, using those observations to inform more effective marketing efforts. He brings 4 years of digital marketing expertise to the table, with in depth experience in PPC & Social solutions, as well as podcast promotion.

Eugene Goldenshteyn

Sr. Product Marketing Manager

Microsoft Advertising

Eugene is a Senior Product Marketing Manager at Microsoft with a focus on ad extensions, annotations, Dynamic Search ads and Expanded Text ads. Eugene has almost 20 year experience working in online advertising. Before joining Microsoft, he spent his career at one of the world’s largest interactive agencies, Razorfish, in different roles, ending as an Account Director. Eugene has received a graduate degree from the MBA program at the Foster School of Business at the University of Washington. He also attended the University of Washington for his Bachelor’s degree in International Studies.

Kevin Salat

Product Marketing Manager

Microsoft Advertising

Kevin is a Product Marketing Manager at Microsoft Advertising with a focus on all things account and campaign management. Kevin has been on the Product Marketing team for over three years, with previous work experience on the agency side at iProspect. In his spare time, Kevin enjoys watching movies, riding his bike and playing racquetball. Kevin is also an avid trivia buff, as he constructs crossword puzzles for various publications and was a contestant on Jeopardy! Season 35. Follow Kevin on Twitter at @kjsalat.

Stein Broeder

Sr. Marketing Communications Manager

Microsoft Advertising

Stein Broeder manages content for the search engine professional audience at Microsoft Advertising. For the past three years, he has been responsible for bringing over a dozen new features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry.