Melanie is the founder of StoryFuel, which consults with brands looking to create, expand or optimize their branded content teams and practices. She travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc.’s 35 U.S. Magazines. Learn more about Melanie at www.storyfuel.co.
Sr. Product Marketing Manager
Shelby is a Senior Product Marketing Manager focused on Audience Targeting, like Remarketing, In-market Audiences, Custom Audiences – and more exciting things to come! She has been part of the Microsoft Advertising team for 4 years, working in roles across retail vertical marketing, audience, seasonal insights, content marketing, and product marketing. She’s also passionate about empowering women in leadership and girls in STEM. Follow her on Twitter at @ShelbyGagnon.
Sr. Sales Director
Carly is the Senior Sales Director for Microsoft Search Advertising in the Southwest region. Based in Los Angeles, Carly oversees a Sales Team of Account Managers and Account Executives in service of regional Strategic clients, as well as the Business Development Team aligned to the national development of our Microsoft Audience Network. Carly graduated from Northeastern University and prior to joining Microsoft she led Search, Native and Display account teams at both Yahoo and Time Inc. Her passion for innovation as a way to solve business challenges has allowed her to become an advocate for clients internally in product development as well as an expert on our shift to an Audience-first marketplace.