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    Experience new growth possibilities with Microsoft Advertising today >

    1. Home
    2. Insights
    Person in winter clothing outdoors at night looking at a cellphone.

    Holiday advertising with Microsoft

    Download the 2024 Holiday Season Marketing Playbook: 40 pages of insights, tips, and tricks to get your Microsoft Advertising campaigns ready for the holiday season.

    Download the playbook
    Two children in colorful pajamas joyfully jumping on a brown couch in a sunlit room, framed by artistic red shapes.

    Seven Global Advertising trends and tips to unwrap holiday growth in 2025

    Discover key trends and actionable tips from the 2024 holiday season to shape your 2025 ad strategy and drive growth.

    Download now (opens new window)
    A family is gathered around a table in a cozy, modern living space. The scene includes a laptop, some pastries on plates, and a smartphone.

    Unwrap growth: your final holiday season checklist

    As we’re in the midst of the holiday season, many of us are wondering how various factors might impact our results. Let's dive into some key insights and strategies to help you navigate this busy time.

    Read blog post
    Two people in an office setting. The person in the foreground, wearing a red plaid shirt appears to be in a thoughtful pose with one hand raised to their forehead. The second person is out of focus and facing away from the camera.

    The perfect time to set up Performance Max campaigns

    With the holiday season upon us and our new and improved Copilot transforming audience engagement, there's never been a better time to set up Performance Max campaigns. Read our blog post with videos to help you get started.

    Read blog post
    A person leaning on a bicycle while looking at a smartphone.

    Save time and expand reach on Microsoft Advertising using the new Google Import this holiday

    With the hustle and bustle of the holidays upon us, Microsoft’s Google Import tool allows advertisers to quickly transfer Google Ads campaigns to Microsoft Advertising, saving time and expanding reach just in time for the festive holiday season. Read our blog post with videos to help you get started.

    Read blog post
    A person sitting on a couch indoors, looking at a cellphone and smiling.

    Unwrap holiday growth with our virtual events

    Join our virtual event, ‘Unwrap Growth with Microsoft Advertising’, tailored for businesses of all sizes gearing up for the holiday season. Discover the latest trends, explore new ad formats, targeting strategies, and more.

    Join our virtual event in North America (on-demand) Join our virtual event in Europe (on-demand) Join our virtual event in Australia (on-demand)

    Insights

    A smiling man talking on the phone while working on his computer.

    How beauty and personal care will evolve. Trends to Watch in the coming months: UK

    In-depth insights into the emerging trends and key drivers shaping the UK beauty and personal care market in the coming months.

    Read more

    Two women working from home in a living room as a young child is playing with a stuffed animal.

    3 optimizations to reach shoppers this holiday season: FR

    Holiday season is near – here are our top recommendations on how and when to target shoppers using Microsoft Advertising.

    Read more

    A woman working from home on her laptop.

    What to expect this holiday season in consumer electronics: US

    Learn how to get the most of your 2024 holiday campaigns with this one-pager for USA.

    Read more

    Two women looking at a piece of clothing at a retail store.

    What to expect this 2024 holiday season in apparel and accessories: AU

    Learn how to get the most of your 2024 holiday campaigns with this one-pager for Australia.

    Read more

    A person using a self-checkout machine at a store.

    Holidays made easy with Performance Max and Search Ads 360

    Boost your holiday campaigns with Performance Max, now supported by Search Ads 360. Download the Search Ads 360 Account Checklist to ensure your setup is primed for success, or join our virtual event 'Maximizing Performance When Using SA360'.

    Download the checklist (opens new window) Join the webinar (on-demand) (opens new window)
    A person using a laptop on a counter indoors. In the background, another person out of focus sitting on the stairs with a baby.

    Download your holiday checklist

    Download our comprehensive one-page checklist to make sure you’ve activated the key products and features to attract holiday shoppers this season.

    Download the checklist (opens new window)
    Two people standing indoors by a counter using a laptop.

    Your holiday copilot is here

    Copilot in the Microsoft Advertising Platform is your AI companion for creating high-quality marketing easily and efficiently, guiding you through campaign creation and answering questions along the way.

    Learn more

    Contact an expert

    The holidays can get busy, so lean on our team of experts to help you with your holiday campaigns. As a trusted partner they are available anytime you need an extra hand. You can call, chat, or schedule a free consultation.

    Request a free consultation
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