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Re:search with Bing - Holiday insights for digital marketers

August 2019

Webcast

Duration: 55 Minutes Availability: On-demand

In 2019, holiday shoppers are not only making their lists and checking them twice, they are expected to drive more sales both online and in-stores in comparison to last year. And, consumer preference for seamless shopping experiences and immediacy is fueling the rise of Buy Online Pick-up In Store (BOPUS) orders.

Learn more about how to make the most of the holiday shopping season as well as other helpful insights from Microsoft Advertising to shape your strategies for key time periods like Cyber Week. 

We’ll provide valuable pro-tips and recommendations including:
  • How to capitalize on projected holiday sales growth
  • Tips to create smarter customer journeys
  • Ways to reach more of your best customers
  • Q&A – bring your questions!

Tis the season for smart, successful strategy. Register today!

 
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Speakers

Jacob Ozuna

Account Manager

Microsoft Advertising

Jacob is an Account Manager from Seattle, with over 6 years of digital marketing experience and paid search experience. His clients have ranged from rising Fortune 500 companies to mom & pop shops. Outside of managing his clients, Jacob is heavily engrained within the Diversity and Inclusion initiatives at Microsoft. Before joining Microsoft Ads, Jacob had numerous roles within the sports industry, more recently as an Account Executive at the University of Washington Athletic Department. When he’s not at work you can catch him running with his dog Murphy, listening to podcasts, and cooking!

Holly Bullock

Account Manager

Microsoft Advertising

Holly is an Account Manager at Microsoft Ads with 5+ years’ experience managing retail clients of all sizes on PPC & Marketplace channels. Holly specializes in shopping campaign and data feed management as well as identifying areas of opportunity for growth for her clients. In her free time, Holly enjoys going to spin classes, honing her photography skills and checking out new Seattle restaurants.

Joe Francia

Account Manager

Microsoft Advertising

Joe is an Account Manager at Microsoft with a specialization in retail clients, the Microsoft Merchant Center, and the Microsoft Audience Network. He has been with Microsoft for almost three years and has spent that time working heavily with retail accounts. Joe has built a reputation for partnering with clients to efficiently maximize their revenue from Microsoft Ads.

Marc Jerde

Account Manager

Microsoft Advertising

Marc Jerde is a Strategic Account Manager at Microsoft Advertising, where he partners with clients to maximize their investment on the platform and drive towards performance goals through world-class account management and iterative test & learn programs rooted in more strategic business challenges. Prior to Microsoft, Marc comes from the agency world, managing the Performance Marketing teams at Razorfish (Seattle office), where he worked with a variety of global clients in the Travel and FinServ verticals specifically, and Sitewire. Born and raised in Arizona, Marc graduated from Arizona State University with a dual BA in Marketing and Economics as well as an MBA, with a specialization in Marketing.

Miko Lacsamana

Account Manager

Microsoft Advertising

In practice, Miko is a strategic advisor, partnering with each of his clients to optimize their PPC efforts. At heart, he’s a digital marketer with a passion for building relationships through technology. Across his nine years of experience, Miko is known for strong partnerships both with clients and with peers. He is focused around prioritizing people-first values and working smarter not harder. Prior to Microsoft Advertising, Miko spent time at small marketing agency world where he helped his client, Microsoft, launch audience marketing solutions for products such as Windows and Office.