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Many suspected that the consumer journey had shifted, but to what extent and how? Microsoft Advertising commissioned a leading global research and advisory firm to conduct research and find out. Learn the new insights provided by the study, including new ways to target travelers with relevant ads.

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Connect with more travelers that could help grow your business

Microsoft Advertising reaches over half a billion people worldwide every month. Reach more of your travel customers on the Microsoft Search Network.

38.2%

share of the U.S. desktop search market

43%

are planning to purchase a domestic vacation

17%

are planning to purchase an international vacation

58%

are under the age of 45

Reach highly valuable audiences

Unique searchers on Microsoft Advertising spend 21% more online than the average internet searcher, and 48% of searchers have household income in the top 25%.

LEARN MORE ABOUT OUR AUDIENCES

Create and manage Travel ads easily

Turn “lookers into bookers” with greater ease and create engaging travel experiences for your customers.

Tours and Activities Ads

Sell more tours by targeting millions looking for things to do.

Hotel Price Ads

Reach high-value travelers who are ready to book now.

Property Promotion Ads

Inspire and engage dreamers and planners searching for a property like yours.

Key travel trends for spring 2022

As travelers prepare for their spring vacations, Microsoft Advertising Insights found several key search trends for advertisers to consider as they plan campaigns.

Explore the insights

High-flying results for Air France

Performics partnered with Microsoft Advertising to help make Air France's paid media more efficient and agile. By utilizing the Microsoft Audience Network, we delivered higher conversions at lower costs.

Read the story

RVshare takes road to growth

Learn how Microsoft Advertising helped boost traffic for the RV rental marketplace by 76%.

Read the customer story

How to get started

Extend your business reach with Microsoft Advertising. Our advertising solutions and tools can help save you time, money, and boost your travel advertising performance.

AUDIENCE TARGETING TOOLS

Connect to the customers that matter most to you and deliver real business value with Microsoft Advertising audience targeting tools.

MICROSOFT AUDIENCE NETWORK

Reach target audiences with high-quality native ad placements on Microsoft properties like MSN, Microsoft Outlook, and Microsoft Edge.

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Our experts are ready with hands-on support to help you optimize campaigns & boost performance.

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Reach new customers and grow your business with Microsoft Advertising.