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The Automotive industry and the value of brand paid search

November 2020

Microsoft Advertising Insights wanted to highlight the value of brand paid search in the automotive industry. Download the PDF to learn more about the below:

  • Who captures brand clicks when the advertiser is absent?
  • How is a user's next query influenced when the advertiser is not present?
  • How is a user's next click influenced when the advertiser is not present?

 Download the insights