Susan White Morrissey, CEO, White + Warren
Stefan Atanassov makes sure people are listening. Atanassov is a search engine marketing (SEM) manager and Web analyst at ECommerce Partners, a full-service e-commerce agency that has worked with White + Warren for more than seven years to help them build their business with paid search. In July 2014, ECommerce Partners
hired Atanassov — a former collegiate tennis player with a wry sense of humor — to help manage its clients’ pay-per-click campaigns, or, Atanassov jokes, “because my forehand was good.”
Although Atanassov says everyone in the agency has a great sense of humor, ECommerce Partners’ overlying work ethic means business — literally. The company motto is, “We build businesses, not just websites.” Atanassov explains, “We don’t just provide support, or we don’t just provide email marketing, rather, we provide everything that an e-commerce business could potentially need. By looking at businesses from a holistic point of view, we can better have an impact.”
More than seven years ago, White + Warren turned to ECommerce Partners to help develop its business. These seven years are marked by one success after another. Year over year, ECommerce Partners increased White + Warren’s pay-per-click revenue by 26% while decreasing cost by 7%. After the agency launched their responsive mobile website, White + Warren’s year-over-year mobile revenue increased by 131%.