Automotive inventory ad from one of Team Velocity’s dealership clients
From core technology to automated marketing services, Team Velocity set out to become an all-in-one automotive partner—producing everything in-house—to ensure quality, connectivity, and efficiency for a better consumer experience. While it may sound like a simple approach, the technology needed to accomplish that goal requires building all the components of the systems that serve different purposes. This includes the plugins available in the market, solutions that require chat, text, email, mail, search, and more. In order to deliver a consistent message across multiple channels, including websites, search, display, video, social media, mail, and email, Team Velocity built an all-in-one platform from the ground up, which is now known as Apollo.
Rather than trying to define a dealership’s specific marketing strategy, Team Velocity’s approach is to develop technology that helps execute a variety of strategies fulfilling each dealer’s unique marketing needs. Since each brand has unique messaging, the platform leverages automation to tailor a campaign in which ads are established by available inventory and, in some cases, based on the manufacturers' guidelines or compliance requirements. ROI is calculated by zip code and by looking at target areas where the dealer performed best. Then, it uses an upgrade matrix to see consumer trade patterns that help direct advertising efforts effectively. With this, Apollo allows each dealership to build a campaign that works with their metrics, and it's then executed based on the dealer's location, sales, and service history—using automation to present products that customers are statistically most likely to buy.