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Mindshare drives results with a culture of trust and innovation

  Article , Success stories

Mindshare innovates for their clients

Mindshare team members talking about building a culture based on the values of trust and innovation.

Culture and innovation. These are the two words that employees use when they talk about Mindshare. It’s what sets them apart.

With 116 offices in 86 countries, Mindshare helps their clients grow business and drive measurable outcomes through adaptive and inventive marketing that combines search, social media, TV, and other media channels.

“We have a culture of relentlessly wanting to do really great work for clients,” says CEO Jem Lloyd Williams. It’s a culture that values speed, teamwork, and provocation to help each other and their clients achieve success.

“The culture and the atmosphere here is very open,” says Mindshare Search Director Blake Spooner. “It's genuinely collaborative and genuinely supportive. And I think that really shines through in the work that work we do for our clients.”
We have a culture of relentlessly wanting to do really great work for our clients.

— Jem Lloyd Williams, CEO, Mindshare

Leveraging paid search to drive business growth

Mindshare combines ingenuity, data, and creativity to innovate ways to drive results for their clients. “In an increasingly complex environment, we continue to push the boundaries,” says Chris Camacho, Chief Performance Officer at Mindshare. The staff at Mindshare constantly challenge themselves to find new and better solutions and to deliver results through the latest technologies.

When it comes to paid search, Camacho believes that their partnership with Microsoft Advertising has been critical to innovation. “My favorite thing about working with Microsoft Advertising is that they help us drive innovation for our clients and are a trusted partner. We work together to drive efficiencies and growth.”

As an Elite partner, Mindshare and their clients gain early access to new features, updates, and solutions that Microsoft Advertising has in the works, which keeps them ahead of the curve. “Microsoft develops products that are related to what we want to achieve as a business,” says Sama Ngod, Search Account Director for Mindshare. She says products like the Microsoft Audience Network and In-market Audiences are critical to helping their clients increase reach and achieve business objectives.

The results speak volumes

Mindshare UK has seen exceptional success, achieving 72.17% YoY growth during their last fiscal year (October 2018 – September 2019). During the past 12 months, Mindshare has also partnered with Microsoft Advertising for several training sessions on topics such as shopping, audiences, and general best practices, as well as a training session that was conducted to ensure the team was 100% MAAP accredited.
My favorite thing about working with Microsoft Advertising is that they help us drive innovation for our clients and are a trusted partner. We work together to drive efficiencies and growth.

— Chris Camacho, Chief Performance Officer, Mindshare

Mindshare trusts Microsoft to put their clients first

Mindshare relies on Microsoft Advertising to translate clients’ business objectives into better media outcomes. “Working with Microsoft Advertising is a genuine partnership,” says Williams. “The great thing is we have shared goals. We want to do good work for our clients.”

The foundation to the strong partnership has been built through regular engagement throughout the agency structure, to ensure that everyone at Mindshare is bought into the success.

Spooner agrees. He believes that trust is paramount to delivering great work, and if something isn’t working well or if there’s a better opportunity, he can count on Microsoft Advertising to let them know. “Microsoft Advertising’s first and foremost concern is what's right for the client, their needs, and their business objectives,” says Spooner.

This kind of transparent collaboration reinforces the work they’re doing and gives clients greater confidence. When planning media campaigns, he says that Microsoft Advertising is there every step of the way — from preparation to delivery to analysis, providing insights and ideas for optimization.

“That’s the definition of true partnership,” concludes Spooner.

We couldn’t agree more.