The home industry is a $300 billion-plus space. For close to 20 years, HomeAdvisor
has been a leader in that industry, helping homeowners connect online with prescreened, top-rated service professionals for help with home improvement, maintenance and repair projects.
In 2015 alone, HomeAdvisor connected more than 10 million homeowners to its network of 120,000 service professionals, generating upwards of $30 billion for small businesses across the country. Since 1999, the Golden, Colorado-based company has helped more than 35 million homeowners tackle home-related projects.
So how does it all work? “HomeAdvisor has two types of customers. Homeowners on one side — people who have any type of home improvement need. Then on the other side, we have service providers. These are usually local, small businesses who are looking to acquire customers,” says Diana Boyles, vice president of marketing at HomeAdvisor.
The site also offers advice and how-to help. All services are free to the homeowner. “Anyone who wants to look for a service professional can go on the website, search for whatever task they're interested in and get matched,” says Russell Kalbach, senior manager of digital marketing at HomeAdvisor.
For service professionals, HomeAdvisor provides a great way to grow their business. “Oftentimes, we get people who have just finished trade school and are starting out,” Boyles says. “They’re skilled tradespeople but probably not as skilled at marketing. We connect them with homeowners who have a need and help them build their business.” While accredited service professionals pay to use HomeAdvisor, the results typically prove more than worth the effort. “We have professionals that have built their whole client book using HomeAdvisor,” says Brooke Gabbert, vice president of corporate communications at HomeAdvisor.