What started as a vision to help people make better-informed decisions has become a philosophy of creativity and innovation in financial services to better serve customers.
Today, the company continues to push the boundaries, always looking for the next innovation that will give it a competitive edge. The GoCompare team has an internal motto to “be impatient” with its technology partners, to always push for the latest beta tests and product releases so it can stay ahead of the curve.
“As a team, we focus on being market leaders and embracing innovation when it comes to reaching our customers,” says David Grenfell, GoCompare PPC manager. “This means working closely with our account team on identifying new strategies.”
That tenacity and impatience led GoCompare to be one of the inaugural beta testers of the Microsoft Audience Network in the UK market. “We are proud to be one of the first advertisers in Europe to test Microsoft Audience Ads, giving us access to new audiences and additional volume that drove performance,” says Grenfell.