Guillaume Heintz (left) and Arthur Saint-Père (right), co-founders of Dolead.
To strengthen its customers’ campaigns, Dolead has trusted and collaborated with the Bing Ads team as a preferred technology partner since June 2014. Today, Bings Ads is the second advertising platform to be fully operational on the Dolead Campaign Manager platform. It has been an enriching and effective collaboration, says Arthur Saint-Père, co-founder of Dolead. “We are very pleased to work closely with Bing Ads to deliver the best tool to our customers, reach a larger target audience, and optimize their campaigns."
Dolead has progressively adopted the Bing Ads API, allowing advertising campaigns to be automatically created and optimized in a granular way. This makes it possible to target users taking specific actions while reaching a larger audience. Dolead offers its customers cutting-edge campaign management technology that is agile and adaptable to their business needs. Dolead has found that its Bing Ads campaigns are more profitable and less expensive than their counterparts on Google Ads, and reach a target audience with a higher average age and greater purchasing power. For these reasons, Dolead found it essential to have Bing Ads SEM campaigns.
The results are visible. Customers creating campaigns on Bing Ads generate an average increase of 15-25% in traffic and conversions, according to the customer’s budget. Dolead recommends that its customers systematically duplicate their search campaigns on Bing Ads to target a wider reach, lower their cost per acquisition, and diversify their paid acquisition strategy. The Bing Network, representing a 15% share of the French market today, is an essential channel for Dolead users.