Whether you’re rocking out to a favorite song, getting lost in a movie or hearing a loved one’s voice, audio technology innovator and retailer Bose wants to give you the best listening experience possible.
Founded by Massachusetts Institute of Technology professor Amar Bose in 1964, the company first made a name for itself by creating unconventional speaker systems with unparalleled sound quality.
Today, Bose is one of the leading audio companies, with products ranging from wireless sport earbuds, portable speakers, smart speakers, noise-canceling headphones, and other audio equipment. “We strive to create products that fully immerse people in their audio experience by providing the best sound and the most comfort,” says Hilary Giesler, global digital marketing manager for Bose. “This ethos is even more important today since people are using audio devices more often and are consuming audio in many different formats.”
As a pioneer in the noise-canceling headphone space, Bose was able to enjoy a first-to-market advantage. “We really developed and owned the premium noise-canceling headphone category with our Bose QuietComfort series,” says Giesler. “Still, in recent years that space has become more competitive.”
With competition heating up, Bose knew it needed to increase its online presence and reach a new, untapped audience of audiophiles. Especially with Black Friday and Cyber Monday fast approaching.