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BB Wheels crushes their ecommerce goals

  Article , Automotive , Retail , Success stories

Achieves 13x ROAS with Shopping campaigns

BB Wheels crushes their goals with Shopping ads

Photo of BB Wheels team members

BB Wheels team members

Family-owned and operated since its founding in 2010, BB Wheels specializes in an eCommerce business that delivers wheels, tires and vehicle accessories anywhere to consumers in the lower 48 states. Their goal is a simple, yet impactful one; small-town personal service with high-quality products at prices that our big city competitors can’t beat.

BB Wheels had a somewhat, non-traditional start in the auto parts retail and eCommerce world but one that has allowed them to remain on point when it comes to being operationally efficient and numbers-driven in all decision-making processes.

BB Wheels saw tremendous growth with Microsoft Advertising, hitting 13X ROI while also growing their Average Order Value to $670.

No time for pit stops

BB Wheels warehouse employees

BB Wheels warehouse employees

As automotive is one of the most competitive industries when it comes to paid search advertising, controlling the first few Shopping ad slots is beyond crucial to maintaining strong traffic and conversion rates.

Though BB Wheels excelled at what they do best, it was vital to them that they partner with the right company that could deliver on the promise of sustainable growth with Microsoft Advertising, especially due to their enormous catalog nearing 300,000 individual product SKUs.

So that they could focus more intently on their customers needs, BB Wheels tapped Microsoft Advertising Select Partner Sales & Orders. As a full-scale solution for Shopping, BB Wheels could remain confident that both their product feeds and Shopping Campaigns were in the right hands and being optimized to effectively and efficiently reach and engage shoppers on the Microsoft Advertising platform.

High octane growth for BB Wheels

BB Wheels' dedicated account specialist at Sales & Orders got right to work, leveraging their platforms integration with the Microsoft Advertising API to optimize key elements of BB Wheels' product data in their feed and even enhanced the data supplied to Microsoft Merchant Center in an effort to boost Shopping ad performance.

By combining their unique approach in product-level Shopping Campaign structure with segmenting campaigns based on shopper behavior across devices including mobile and desktop, BB Wheels was able to hyper-optimize for profitability — achieving more than a 13X return on ad spend as a result.

“While the return on ad spend alone has been impressive, partnering with Sales & Orders has been the true source of success for us with Microsoft Advertising. We couldn't be happier with the results of our campaigns,” says Dean Goebel, President, CFO, COO of BB Wheels.

Not one for sticking to the "status quo," the account specialist then began to root out ill-performing products with ease using the advanced filtration tools in the Sales & Orders platform. With only the real winners driving success, BB Wheels saw one of their highest average order values ever, hitting $670 all while remaining profitable even after factoring in their cost of goods sold.

While the return on ad spend alone has been impressive, partnering with Sales & Orders has been the true source of success for us with Microsoft Advertising. We couldn't be happier with the results of our campaigns.

— Dean Goebel, President, CFO, COO, BB Wheels

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