Potential car buyers research their purchases online, out-searching shoppers for other products by at least 16% than any other industries.
Auto dealerships are also the top location where customers use their smartphones while in-store for comparison shopping. However, few auto websites are prepared for the massive changes being driven by the mobile-empowered auto shopper.
In March 2016, the Bing Network reached 16 million automotive searchers not reached on Google in the U.S. alone. What can you do to boost your chances of turning those searches into sales?
We’ve put together the statistics to show you how important mobile paid search is for the auto industry and how Bing Ads can be a powerful tool to help direct searchers to your site.
Find out about:
- The 320% growth in mobile clicks on the Bing Network for auto-related searches in two years.
- How your dealership website can use Location Extensions and Call Extensions to increase lead volume and decrease cost per acquisition.
- Why a mobile-optimized website can lead to 160% higher conversion rate.
Start reaching more customers with Bing Ads mobile advertising. View our presentation or download it. For more about digital trends in other lines of business, visit the Industries section of our mobile advertising page.